Sandro Joyeux 'Droit Dans Le Mur'

A future that seems distant but is already reality. “Droit Dans le Mur”, the new music video by Sandro Joyeux, directed by Francesco Tortorella, uses artificial intelligence to portray a world contaminated by plastic, now an inseparable part of our existence.

This video doesn’t just use AI as a tool—it turns it into a metaphor: an artificially constructed world reflecting the one we live in, equally artificial. Smiling faces, everyday gestures, familiar landscapes. Yet, something feels off. Plastic is everywhere, silent and unstoppable, reshaping the environment and even our bodies into components of a toxic ecosystem. This is no longer science fiction: plastic is in our water, our food, our clothes, even our blood.

Set in imaginary yet eerily familiar landscapes, Droit Dans le Mur reveals a near future that is already our present, exposing a world held together by reckless consumerism and indifference.

A disturbing journey with no way out: if we continue down this path, we will crash straight into the wall we’ve built ourselves.